The Indirect Influence of Social Media Marketing
Social media can also influence search rankings in a number of indirect ways. For example, it can have a direct branding impact. Here are some other areas where social media can have an indirect influence: Audience building You can build a following by using social media platforms such as Facebook, Twitter, Interest, and others to regularly communicate valuable information. Successful use of this tactic can help you develop greater engagement with your customers. This greater engagement can lead customers to become brand ambassadors as a result of feeling a closer connection to your organization.
Social media sites can provide an effective incremental channel for customer service departments, enabling them to become aware of customer issues that they might not otherwise hear about. While this may not seem like an SEO concern, it can enhance the brand-building efforts of your company. People who are able to see a proactive and effective customer service effort by a company learn to value their relationship with that company even more.
In fact, many of today’s consumers expect a rapid response time to any complaint they make via social media. Failure to meet this expectation can actually be harmful to your brand.
Monitoring, Measuring, and Improving Social Media Marketing: Best Practices
While search engine optimization and social media marketing are two distinct practices, the influence of social media behavior on search results is, and will continue to be, important to consider. This section will explore some basic aspects of how to optimize your efforts in the social realm to help your SEO. Social media networks all operate as communities. In reality, each network is a community of communities.
No individual interacts with an entire network. Each user finds his “tribe” of followers and following. Even within those groups, there will be tighter “inner circles” of people and/or brands that get the most interaction and attention from a user.
Effective use of social media results from fostering relationships that build your brand’s reach, authority, and trust. Try to avoid seeing it as a broadcast, advertising, or even direct-selling medium. Even with brands, social media users want authentic engagement.
They will resist being sold. When handled properly, social media provides an excellent opportunity to build positive associations so that when prospects are ready to buy, your brand is top-of-mind. The key to success in any community is to be a contributor. You must put something into it to get anything back out of it. This requires authentic participation, as little value accrues to those who participate in an artificial way.
Claiming Key Profiles
Use NameChk.com to rapidly see if your name is available across a wide range of social sites. Note that this does not mean that you should plan on building an active presence on all of these sites for most companies, that’s unrealistic. However, claiming the profiles will prevent other people from implementing profiles with your brand name on any of these platforms. Feel free to visit to learn more about – Gramhir
Last word
A word about ROI in social media: remember that social media is primarily for reach, branding, and trust/authority building. Therefore, the best measurement for return on social media efforts probably isn’t sales—at least, not directly.
